Edelman extends communications for Brita and UPS with podcasting.  Edelman, an independent global public relations firm, partners with ListenShare to offer podcasting for their clients. ListenShare provides audio recording, formatting, publishing to leading podcast directories, hosting and ongoing traffic measurement for Edelman clients, Brita and UPS. In the Brita podcast, John Moore interviews fitness expert and champion triathlete Eric Harr in this Brita Podcast. Eric offers tips to consumers, explains the Brita Taste of Water Study and the importance of staying hydrated. In the UPS Fashion Week podcast, UPS proudly presented "UPS: Delivering Fashion's Future," providing ten emerging designers a coveted spot to show their collections at Olympus Fashion Week. This podcast series goes behind the scenes to bring you interviews with top up-and-coming designers.