ListenShare
Products & Services Overview
How can ListenShareSM change the way you do business?
We can help you use the internet to create an audio and/or video network of content that your customers, business partners and investors would desire to download to their PCs, laptops, mobile phones or MP3 players such as the Apple iPod®, broadening your reach beyond traditional means.

What type of content fits in a BusinessCastSM format?
You may be surprised to discover the potential of audio and video content that you may already have on hand. With the help of ListenShareSM we can help you plan, produce, publish and promote it as a BusinessCastSM. Example content might include:
  • Quarterly earnings conference call replays
  • Executive speeches and interviews
  • Industry panel discussions
  • Corporate and product stories
  • Audio versions of corporate reports for visually impaired audiences.
ListenShareSM can also help plan and produce new digital audio and video content for your business such as:
  • A mobile investor or media audio kit containing the story behind the numbers of your business
  • Interviews with your CEO or leadership team discussing the vision and strategy for the organization
  • A series of short audio documentaries defining the history, key accomplishments or significant product/service/R&D contributions for your organization
  • One or more audio guides to educate and share insight with your potential customers
  • A sound-seeing tour of your facility or an event sponsored or lead by your organization
Our approach divides the BusinessCastingSM process into four functional areas, known as the 4Ps: Planning, Production, Publication and Promotion.

Services

Planning
Creating a podcast without a clearly defined business strategy may be acceptable for individuals looking for the proverbial "15 minutes of fame." But most businesses don't have the time or resources to create a podcast simply for the sake of podcasting. Furthermore, poorly executed podcasts can potentially harm your reputation.

To avoid that pitfall, ListenShareSM works with businesses and organizations in the planning phase to determine where and how to begin. Part of that process includes:
  • Setting goals for the client's BusinessCastingSM initiatives.
  • Assessing the amount of existing content available.
  • Forecasting additional value-added content to be created.
With outcomes from the planning process, the ListenShareSM team can design a BusinessCastingSM campaign to help navigate the relationship.

Production
Every piece of audio or video media is not suitable for BusinessCastingSM by itself. And even with a high quality audio or video file, the final result is not necessarily a complete product. To ensure the client is providing its best content, ListenShareSM can either manage the entire content creation process through its team of experts or we can work with client materials to guarantee that the content is first rate.

ListenShareSM will also organize files in logical groups with "meta-tags" serving as descriptors for the various distribution networks, enabling better matching with search terms. Additionally, depending on the type of content distribution network, there are a number of content enhancements that can be added to a BusinessCastSM including: presentation slides, graphics, hypertext links and more.

Publication
Creating content is only half of the equation. There is still a need to distribute the content to the various networks that exist. Examples of some of these networks include: iTunes®, Open Media Network and Odeo. Because of ListenShare'sSM relationships with these open media networks, our clients receive priority positioning.

ListenShareSM is one of the first non-musical industry firms to be allowed to place content on Apple's iTunes®. Our clients have a unique opportunity to place their content in front of the 20 million iPod® owners in 20 countries around the world.

Promotion
Just because content is available online does not mean that it will be heard or accessed. Given the huge surge of podcasts, it is not guaranteed the podcasting campaign will be successful without some promotional effort. ListenShareSM works closely with clients to increase the "listenshare" not only through traditional interactive marketing, but also in working with existing public relations efforts and innovative out-of-the-box techniques.

close window