The 4Ps of BusinessCasting
	BusinessCasting is an approach to business communications in an ever-evolving open media world. Our mission at ListenShare is to assist businesses with the planning, production, publishing and promotion of their business communications. The process, known as the 4Ps, is designed to create successful BusinessCasting results in the most trustworthy and credible fashion. Planning - ListenShare can help identify the who, what, when, where, why and how of it all. Production - ListenShare can script, capture, edit, code and add data intelligence to your content. Publication - ListenShare can assist with distribution and syndication of content to one or more digital distribution channels to reach audiences worldwide. Promotion - ListenShare can connect the right content to the right audiences at the right time. How to Get Started Now that you're convinced that your business or organization is ready to benefit from BusinessCasting follow these three simple steps to get started: Step 1: Identify whom you need to reach and what you want them to hear. Step 2: Assess the quantity and quality of your existing audio and video content to help determine the level of support you need from ListenShare. Step 3: Contact ListenShare to schedule a planning session conference call with our BusinessCasting strategists. Pleased to assist with four steps in our BusinessCasting process (planning, production, publishing and promotion), ListenShare can also customize our process to match your needs. We recognize that every client has different resources and unique goals and objectives; therefore we are equipped to assist with any one of the 4 Ps, in whatever combination works best for you. For example, your business may have already produced a collection of existing communications such as interviews, customer stories, product documentaries and industry commentary. In this case, ListenShare can support you with planning, publishing and promoting. Our initial planning session with you can help clarify the level of support you might need from ListenShare to meet your specific needs.